WorldMate Premiers on BlackBerry App World

   

At long last! Research In Motion (RIM) launched its AppWorld application storefront today taking a bite out of Apple's playbook. Check it out on BlackBerry's web site. We're proud to be able to say that WorldMate Live is one of a select few featured applications in the store, in fact it's showcased on the front page carousel. We're prominently displayed along with other top BlackBerry apps such as Facebook and MySpace. Looks like the WorldMate community is going to skyrocket...

Of course, this isn't the first time consumers can buy apps for their BlackBerries. They've been doing so for years via PC websites from Handango, BlackBerryCool, AT&T's MEdia Mall and others like them. Still, this App World launch is a watershed moment for the BlackBerry community because it represents the first mass-distributed, on-device storefront for the platform. It is going to make it much easier for consumers to find, download and purchase high-quality apps right on BlackBerry smartphones.

This short clip was used at the announcement:

Open the floodgates!